PaySky, a leader in financial technology and electronic payment solutions and the technological operator of the Yalla SuperApp platform, has signed a strategic cooperation protocol with the electronic payment company “Easy Cash”, with the aim of providing the latest payment solutions to individuals, merchants and institutions using the advanced financial technology provided by PaySky. This is within the framework of its support for Egypt’s Vision 2030 for digital transformation.
The cooperation protocol was signed by Dr. Waleed Sadek, founder and CEO of PaySky and Yalla SuperApp, Eng. Abdeen Arida, Chairman of the Board of Directors of Easy Cash, and Mr. Mustafa Omran, General Manager of Easy Cash, in the presence of a group of executives from both companies.
Under the cooperation protocol, PaySky will provide easier and more flexible payment solutions to institutions and merchants contracting with Easy Cash, through the innovative “Yalla Business” platform, which in turn will enable them to accept all types of payment cards and electronic wallets through innovative technologies and solutions provided by PaySky in line with the directions of The state regarding digital transformation and strengthening financial inclusion mechanisms. This is the first step in cooperation between the two companies, as it is planned that aspects of cooperation will gradually extend to include many solutions and services.
Dr. Waleed Sadek, Founder and CEO of PaySky and Yalla SuperApp, said: “We are proud of our cooperation with Easy Cash due to our constant keenness to provide innovative solutions to bridge the gaps facing electronic payments and the non-banking sector, so we are keen to provide our services through the conclusion of many agreements To provide the best and easiest means of digital financial services to various entities, with the aim of assisting financial institutions, merchants, companies and individuals in more than eleven countries in the region.
Eng. Abdeen Arida, Chairman of the Board of Directors of Easy Cash, also expressed his happiness in the cooperation with PaySky, a leading company in the field of financial technology, which provides electronic payment solutions, and explained that this fruitful cooperation with the company comes within the plans and strategies of Easy Cash, which are in line with the country’s directions With regard to digital transformation and strengthening financial inclusion mechanisms, with the aim of meeting the needs of merchants and facilitating procedures related to their business. He added: “We believe that there are many opportunities for growth in the Egyptian market, especially in the financial technology and e-commerce sector, which prompted the company to expand its business and provide all that is new to our customers, both individuals and merchants.”
Mr. Mustafa Omran, General Manager of Easy Cash, said: “PaySky’s vision is in line with Easy Cash’s strategy, which aims to provide the latest technological solutions, as this cooperation will provide a unique, easier and more comprehensive model for the merchants we cooperate with. Our partnership with PaySky and the Yalla SuperApp is a long-term partnership to provide a wide range of innovative technological solutions and services, and we have strong confidence in the quality and excellence of the technological services provided, and we seek to build a continuous and extended relationship with it, as we are keen to achieve more fruitful results through this cooperation.”
It is worth noting that PaySky has signed many strategic partnerships and agreements with leading financial institutions, central banks and telecom operators, payment networks, to design, develop, deploy and operate digital financial services platforms across the Middle East and Africa.