20-25% of Careem’s trips are paid for by cards, as Captains prefer to be paid in cash to meet daily needs
- New platform, “Yalla”, enables payout of earnings within minutes for Captains
- Card payments for trips are set to double with the new platform
Careem, the region’s leading multi-service app, joins forces in Egypt with Paysky, the leading financial technology and electronic payment solutions company in the Middle East and Africa, to introduce a faster payment solution for ride-hailing Captains by leveraging the power of Paysky’s digital payment platform “Yalla.”
“Yalla” is a comprehensive digital ecosystem introduced by Paysky in collaboration in Egypt with Egypt Post. It offers a diverse array of financial services such as money transfers, savings and investments, online and in-store payments, and non-financial services like ordering daily necessities, medicine, and availing discounts. Today, the “Yalla” Super App has surpassed 2 million downloads, issued over 1 million cards, processed more than 7 million transactions, and facilitated transactions worth over 7 billion EGP within the first 9 months of its launch.
By using digital payment technology, “Yalla” enables Careem Captains to access their earnings within minutes after a trip is completed. Prior to this, Careem Captains used to wait up to 24 hours to access their earnings from card-paid trips, which was also limited to working days. This led many Captains to prefer cash trips over card-paid ones, with only 20-25% of Careem’s trips currently paid for by cards.
“Yalla” will enable Careem Captains to conveniently access their earnings within minutes after initiating a transaction request on the Careem Captain app. By utilizing their pre-set payment method through the Paysky account on the Careem Captain app, Captains can effortlessly find their money on the “Yalla” Super App and utilize them for purchasing their daily essentials through the app itself. Alternatively, they can also withdraw money from any ATM worldwide by using the “Yalla” Card. This seamless integration ensures a swift and efficient process for Captains to access their earnings.
Wael Ibrahim, General Manager of Careem Egypt, commented, “Card payments are typically preferred by ride-hailing customers since they are more secure and convenient. But currently, only 20-25% of Careem’s trips are paid for by cards because Captains prefer to access cash within minutes. Our new fast payments solution is set to change this. We expect our card-paid trips to double thanks to our partnership with Paysky. This not only simplifies our Captain’s lives and enhances their earnings, but it also improves the ride experience for our customers by equating “card-paid” trips with cash ones.
Mohamed Shebl, Operations Director – Careem Egypt, commented, “Our Captains are the core of our business and we always search for new ways to simplify their lives. Most Captains in Careem choose cash payments due to their cash flow needs. Through our partnership with Paysky and Egypt Post, we have established a solution that simplifies the process for Careem Captains to receive their trip earnings within minutes after completing a trip. This is made possible by “Yalla”, which effectively addresses the challenge of delayed payments experienced in card-paid trips.”
Dr. Waleed Sadek, founder, and CEO of Paysky & Yalla Super App, expressed: “We are thrilled to partner with Careem to lead in providing smart transportation services. This step adds to the successes achieved by “Yalla” within a record period, and it is in line with the commitment of both entities to provide suitable digital financial solutions to offer easy and fast payment solutions for Careem Captains. The Yalla suite of solutions addresses the challenges and difficulties faced by businesses seeking solutions not readily available in the market and offers comprehensive solutions through the “Yalla” business platform and “Yalla” Card. Paysky is always keen to provide financial technology solutions through the diverse capabilities it possesses in the electronic payment domain and its diligent pursuit to share in realizing the country’s financial inclusion and digital transformation goals.”
Mr. Ramy Fathy, Chief Product Officer at Paysky & Yalla Super App emphasized the significance of the collaboration with Careem, “Our partnership with Careem to introduce instant payments is a game-changer for Careem Captains. Leveraging our cutting-edge technology, we provide a seamless and secure payment solution, enabling Captains to access their earnings immediately after completing a trip. This joint effort showcases our dedication to delivering innovative financial solutions and advancing digital financial services in Egypt and the region.
Careem launched in Egypt in 2016, commencing operations in Cairo before expanding to 15 other cities. To ensure the well-being of the Captains, Careem offers a comprehensive loyalty program that encompasses more than 20 partners across various essential sectors. These partnerships provide benefits such as health and car insurance, discounts on groceries, car maintenance services, microfinancing options, and roadside assistance, all specifically designed to cater to the needs of the Captains.
About Careem
Careem launched in Egypt in 2016, commencing operations in Cairo before expanding to 15 other cities. To ensure the well-being of the Captains, Careem offers a comprehensive loyalty program that encompasses more than 20 partners across various essential sectors. These partnerships provide benefits such as health and car insurance, discounts on groceries, car maintenance services, microfinancing options, and roadside assistance, all specifically designed to cater to the needs of the Captains.
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires. Since 2012, Careem has created earning opportunities for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About Paysky:
Paysky, the leading digital payment solutions provider, was established in Egypt in 2017. Since its inception, the company has disrupted the Fintech industry and has developed a broad range of digital financial services solutions for financial institutions, businesses, and individuals. Paysky provides innovative e-payment solutions to democratize financial services and achieve financial inclusion goals. Paysky has successfully empowered banks, central banks, and businesses, revolutionizing payment solutions in 18 countries across the Middle East, Africa, and Asia, being: Egypt, United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Pakistan, Libya, Sudan, Uganda, Botswana, Ghana, Ivory Coast, Senegal, Mali, Benin, Togo, Cameroon.
In 2022, Paysky Launched Yalla Card & Super App, The first fully fledged digital financial services. The Yalla Super App provides financial services such as: paying in stores and online, transferring and receiving money, saving and investing money, paying bills, purchasing insurance policies, and non-financial services such as: buying from the online market “Yalla Mall” and ordering and buying medicines from “Yalla Pharmacy” and booking tickets Transportation “Yalla Transportation” and buying discount vouchers and discounts from “Yalla Offers” and many other smart services. platform in the region bundled with Yalla Card which can be used to pay online or offline or withdraw money from any ARM in the World, Yalla Super App has broken the Egyptian market records, where in one year, the number of downloads has exceeded 2 million downloads, with over 1 Million cards issued and with number of transactions exceeding 7M transactions and total transactions amount exceeding 7 billion EGP in the first 9 months from its launch. Yalla is expanding its footprint to a wider territory, where it is launching it financial services platform in markets like UAE, KSA & Pakistan in wave one, with the planned second wave of expansion into multiple African markets.
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